Table of contents

INTRODUCTION

THE RICHARD BOIS CONCEPT

Step 1: Define the Problem Statement

Step 2: Do the situation analysis

Step 3: Draft the Objective

Step 4: Define Strategies & Actions

Step 5: Implement and Track

CONGRATULATIONS!

HOW TO GATHER INFORMATION EFFECTIVELY

HOW TO SELL YOUR PROPOSAL EFFECTIVELY

HOW TO EMBED THE RICHARD BOIS CONCEPT

TEXTMARKER EXERCISE

A FINAL WORD FROM MARK TWAIN

APPENDIX 1: CASE STUDY IN PRESENTATION FORMAT

APPENDIX 2: SAMPLE TEXTMARKER EXERCISE